UE Code : IL3-MAFIL-MAFIL Academic year : 2016-2017

Information on the course unit

Program / Education :

Bachelor and Master of Science in Engineering / Bachelor and Master of Science in Engineering

Level :

Third year of Bachelor of Science in Engineering

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

38.50 (Hours of teaching + individual study)


Objectives :

1/ To be familiar with the tools for economic analysis of a market – interpret, describe and analyze a marketing strategy
2/ To know how to identify the actors of a value chains and their interactions “from farm to fork” – Integrate the diversity of target audiences and their expectations
3/ To be familiar with and learn to detect the main consumption trend- Learn the key role of the consumer
- within a given market
- within a given value chain

Contents :

• Consumers
- Nutritional challenges and public health issues
- Changes in eating habits
- Human nutrition in relation to public health policies and the transformation of agricultural products

• Marketing
- Marketing research/study
- Strategic Marketing
- Operational Marketing
- Know how to write a brief on innovation integrating the regulatory aspect

•Value Chain (IFI only)
- Description and analysis of a value chain
- Group work on a given value chain, supported by a pair of professors (technical/market) in order to cover the technical aspect and the market aspect related to a value chain at the same time

Specific IFA Class:
- Presentation of DF Marketing- value chain(1.5 hrs Seminar-TD)
- Marketing support DF (B to B marketing and marketing services) or 2 Lectures (CM)
- Status update on the progress of DF MAFIL (1 Seminar-TD)
- Mutualization of the Marketing DF value chain1/2 hr per DF x 26-27) – Seminars (TD): 7h in ½ group

Prerequisites :

Marketing class IL2

Teaching methods :

Lectures (CM)
Seminars (TD): Know how to analyze a market
Group work on the analysis of a value chain and mutualization of work (IFI only)

Assessment :

• Marketing – Individual Exam 2 hr (N. Fontaine / M. Pourrias) - 2 ECTS
• Consumers (Exam 1 hr – V. RAHALI, M-H. of Winemaking, M. Chauliac) - 1 ECTS
• Value Chain Dossier Report (group work) – IFI only - 2 ECTS

Bibliography :

3rd year of Bachelor of Science in Engineering

Here are the modules of the Bachelor of Science in Engineering. On the second semester, besides all the compulsory common courses, students will choose between 2 minors : "Types of Agriculture and Territories" or "Business and Transformation".