UE Code : IM2-MI-MKI1 Academic year : 2016-2017

Information on the course unit

Program / Education :

Bachelor and Master of Science in Engineering / Bachelor and Master of Science in Engineering

Level :

Second year of Master of Science in Engineering

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

68.50 (Hours of teaching + individual study)


Objectives :

To understand the dynamics and foundations of the internationalization strategy of businesses (agribusiness and the Agri-Food Industries - AFI)

To Analyze / Diagnose
* acquire the keys to understanding how to build a methodology for analyzing business environment and the capacity for internationalization of the business.
* carry out a diagnosis in an uncertain and complex environment (multidimensional, intercultural)
* analyze market opportunities and risks – prioritize - forecast

To Develop / Construct
* construct an international strategy (corporate, marketing/ sales, marketing/ purchasing, etc.) : Modes of market entry, strategic marketing, etc.

To Implement / Execute
* understand requirements related to management of common international operations
* acquire essential technical basics in order to be able to identify risks and apply resources required to ensure objectives are met.

Contents :

International Business Strategies

Analysis / Diagnostics
-External Environment - Internal Diagnostics - Export Diagnostics
-Screening markets- Market Study & Analysis

Creation / Development of an International Strategy: Modes of entry, marketing strategy (B to B sales, purchases), etc.

Implementation: Techniques of International Business / Management of international operations
INCOTERMS, export operations, funding operations
Export Subsidies
Contract law

Prerequisites :

• Marketing:IL2-GE2 MARK ; IL3- SHLADM3-MARK ; IL3-MAFIL
• Financial Management & Analysis : IL2-GE1 ; IL2-GE2 ; IL3-SHLADM3-GES
• Economics : IL3 -CONEC

Teaching methods :

Classes : Permanent teaching staff and professional guest speakers
Group work – project management (TA)
Case Study – Negotiation simulations: Purchasing, contracts (TD)

Assessment :

Individual Exam
Study Project: Give a report - oral

Bibliography :

2nd year of Master of Science in Engineering

Students will choose only one of these topics according to their major initially chosen.
The end thesis internship is compulsory only for degree-seeker students (including students attending a bi-degree).