UE Code : IM2-METVIN-TER Academic year : 2016-2017

Information on the course unit

Program / Education :

Bachelor and Master of Science in Engineering / Bachelor and Master of Science in Engineering

Level :

Second year of Master of Science in Engineering

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

170.00 (Hours of teaching + individual study)


Objectives :

- To understand the "terroir-area" model (the concepts of regional resources, qualification of property and assets, governance, externality, cash crop, etc.)
- To understand co-operative marketing in the wine value chain
- To understand the specific aspects of marketing related to local “terroir” wines (market specifics/changes, consumer behavior)

Contents :

1- The “Terroir-Area” Model:
- The economic meaning of local “terroir”
- From “terroir” to area: Desired outcome and possible strategies
- The SIQOs (Quality and Origin Markings)

2- Marketing Local “Terroir” wines:
-Markets and the behavior of consumers of “terroir” products
- Co-operative marketing, a necessity
-How the local “terroir” is perceived by consumers

Prerequisites :

Basic understanding of marketing, economics and sociology, in particular the production areas covered in UE1

Teaching methods :

- Seminars, workshops
- Interventions by French partners which are professionals in the field, experts of the wine growing sector and professors invited as guest speakers to complement what the professors of ESA bring to the program.
- Case study, accompanied work, field outing (meeting with various actors)

Assessment :

- Exam in seminar (questions from seminar and questions for discussion).
- Working group with meeting minutes (Accompanied Work TA with a field outing).

Bibliography :

2nd year of Master of Science in Engineering

Students will choose only one of these topics according to their major initially chosen.
The end thesis internship is compulsory only for degree-seeker students (including students attending a bi-degree).