VOCATIONAL BACHELORS

UE Code : LPMVT-UE2-VEIL Academic year : 2016-2017

Information on the course unit

Program / Education :

Vocational Bachelors / Bachelor of International marketing and sales of wines

Level :

International marketing and sales of wines

Language(s) :

French

Studies organization

Credits :

1.00

Semester :

S1

Total Hours :

0.00 (Hours of teaching + individual study)

Details

Objectives :

To become aware of how important information intelligence and monitoring is for an actor in any business, whether as initiator or participant of this monitoring.
To name some tools for internet intelligence and monitoring.

Contents :

Why?
- Issues linked to economic intelligence
- Five possible research topics
- Permanent or occasional intelligence gathering & monitoring ?
- Criteria for good information

How?
- Organize the intelligence & monitoring cycle
- Identify resources
- Collect
- Disseminate and capitalize
- Web monitoring (intelligence)

Prerequisites :

Teaching methods :

Participate in discussions on the practices the students saw in businesses.
Lectures in Semester 1
This class is useful to students in the completion of their group case study dossier, and more generally when information needs to be researched.

Professors: Isabelle LE CORRE

Assessment :

Bibliography :

Vocational bachelors

Vocational bachelors are national degrees delivered by a University that gives the title of Bachelor. They are 2 semester programs designed for the integration into the world of work.
ESA offers 5 different one-year specializations (60 ECTS, open to French and international publics with prerequisites):
•  Agricultural Business Management
•  Management and distribution
•  Livestock production: livestock consulting
•  Crop production  
•  International marketing and sales of wines.

Student can attend one of our several Vocational Bachelor degrees as a degree seeker or an exchange student.
The English description of these Bachelor are not available yet except for the "BACHELOR OF INTERNATIONAL MARKETING AND SALES OF WINES". For any further information about the other Bachelors, you will contact Hélène RONGEOT :
h.rongeot@groupe-esa.com