UE Code : LPCMVT-UE4-V Academic year : 2016-2017

Information on the course unit

Program / Education :

Vocational Bachelors / Bachelor of International marketing and sales of wines

Level :

International marketing and sales of wines

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

0.00 (Hours of teaching + individual study)


Objectives :

• To become familiar with the basics of plant physiology in order to apply it to grapevine cultivation.
• To understand crop management

Contents :

I Become familiar with the basics of biology and plant physiology
1. Historical Aspect = History of grape growing
2. Morphological Aspect = Leaves, stems, roots, inflorescence
3. Botanical Aspect = Grapevines as plants, grape varieties and root stock
4. Physiological Aspect = Photosynthesis, the development of grapevines and grape production.

II Become familiar with the grapevine cycle in order to understand crop management
1. Physiological Aspect = Plant and reproductive development cycles
2. Biochemical Aspect = Modification during grape berry maturation
3. Relationships with abiotic factors = Plant, soil, climate
4. Relationships with biotic factors (pathogens) = Impact on cultivation techniques

III Become familiar with and understand the main types of crop management.
1. Using the grapevine development cycle:
2. Various types of crop management = In organic, integrated and conventional farming.
3. Describe and analyze a crop management plan in the technical case study dossier

Prerequisites :

Teaching methods :

The viticulture seminar is given in Semester 1 with a written exam in January
In the second Semester, viticulture is assessed by means of a technical case study dossier created as a group.

Lectures, Seminar on grapevine morphology, field trips to vineyard “domains”
Professors: Sandrine Travier (University of Caen Normandie – Science Research UFR) and Béatrice Taillée (Montreuil-Bellay High School)

Seminars given in the first Semester

Assessment :

Case Study Dossier + Oral Exam + In-Class Exam

Bibliography :

Vocational bachelors

Vocational bachelors are national degrees delivered by a University that gives the title of Bachelor. They are 2 semester programs designed for the integration into the world of work.
ESA offers 5 different one-year specializations (60 ECTS, open to French and international publics with prerequisites):
•  Agricultural Business Management
•  Management and distribution
•  Livestock production: livestock consulting
•  Crop production  
•  International marketing and sales of wines.

Student can attend one of our several Vocational Bachelor degrees as a degree seeker or an exchange student.
The English description of these Bachelor are not available yet except for the "BACHELOR OF INTERNATIONAL MARKETING AND SALES OF WINES". For any further information about the other Bachelors, you will contact Hélène RONGEOT :