UE Code : LPCMVT-UE4-D Academic year : 2016-2017

Information on the course unit

Program / Education :

Vocational Bachelors / Bachelor of International marketing and sales of wines

Level :

International marketing and sales of wines

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

0.00 (Hours of teaching + individual study)


Objectives :

- To be able to make the connection between typicality and “terroir”
- To understand crop management
- To use technical intelligence monitoring,
- To work in a group
- To be able to correctly identify a situation in a set time and know how to critique it.

Contents :

Students must work in a group on an “origin appellation”. With the help of efficient and targeted technical intelligence monitoring, they must provide a general description of the following items for this wine and it's production region:
• Its crop management - viticulture
• Its crop management - enology
• Introduction to its "terroir”
• Introduction to the wine by means of sensory analysis

Prerequisites :

Course on Viticulture and Enology.

Teaching methods :

- Describe and analyze an example of crop management
- Use specialized trade journals
- Give your critical opinion.

Group work with regular supervision by professors.

Assessment :

Case Study Dossier + Oral Exam + In-Class Exam

Bibliography :

Vocational bachelors

Vocational bachelors are national degrees delivered by a University that gives the title of Bachelor. They are 2 semester programs designed for the integration into the world of work.
ESA offers 5 different one-year specializations (60 ECTS, open to French and international publics with prerequisites):
•  Agricultural Business Management
•  Management and distribution
•  Livestock production: livestock consulting
•  Crop production  
•  International marketing and sales of wines.

Student can attend one of our several Vocational Bachelor degrees as a degree seeker or an exchange student.
The English description of these Bachelor are not available yet except for the "BACHELOR OF INTERNATIONAL MARKETING AND SALES OF WINES". For any further information about the other Bachelors, you will contact Hélène RONGEOT :