UE Code : LPCMVT-UE5-DC Academic year : 2016-2017

Information on the course unit

Program / Education :

Vocational Bachelors / Bachelor of International marketing and sales of wines

Level :

International marketing and sales of wines

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

0.00 (Hours of teaching + individual study)


Objectives :

- To become familiar with the different wine distribution channels
- To understand the subtleties in the operation of various distribution channels
- To know how to set a marketing strategy
- To be able to negotiate effectively

Contents :

Conventional distribution channels are addressed: Bars, hotels and restaurants / Large and medium-sized retailers / direct sales but also new channels.

Prerequisites :

Teaching methods :

This module is offered all year in lectures (CM), seminars (TD) and on-site tours
Course evaluation can be written but also oral.

Laurent Lavoine (sales in bars, hotels and restaurants)
Christophe Bondu (set a sales strategy, sales in large and medium-sized retailers)
Michel Liberge (sales techniques)
Christophe Guicheteau (door-to-door/home sales)
Valérie Gosselin-Conche (establish a sales strategy)

Assessment :

Bibliography :

Vocational bachelors

Vocational bachelors are national degrees delivered by a University that gives the title of Bachelor. They are 2 semester programs designed for the integration into the world of work.
ESA offers 5 different one-year specializations (60 ECTS, open to French and international publics with prerequisites):
•  Agricultural Business Management
•  Management and distribution
•  Livestock production: livestock consulting
•  Crop production  
•  International marketing and sales of wines.

Student can attend one of our several Vocational Bachelor degrees as a degree seeker or an exchange student.
The English description of these Bachelor are not available yet except for the "BACHELOR OF INTERNATIONAL MARKETING AND SALES OF WINES". For any further information about the other Bachelors, you will contact Hélène RONGEOT :