UE Code : LPCMVT-UE5-CI Academic year : 2016-2017
Information on the course unit
Program / Education :
Vocational Bachelors / Bachelor of International marketing and sales of wines
International marketing and sales of wines
Total Hours :
0.00 (Hours of teaching + individual study)
- To establish an export strategy
- To understand the specific characteristics of foreign markets
- To become familiar with customs procédures
Module is given in the second Semester
Understand the wine sector in seminars which take place in Semester 1.
Teaching methods :
Seminars (TD) and on-site tours.
Josiane Derouet: Export procedures
Valérie Gosselin-Conche: Export strategy
Fiona Casey: Intercultural relations
Cathy Henton: Professional wine-tasting in English.
Gaël Roul: US Market
This module is evaluated for the most part in the marketing case study dossier which covers the development of export sales.