UE Code : LPCMVT-UE5-CI Academic year : 2016-2017

Information on the course unit

Program / Education :

Vocational Bachelors / Bachelor of International marketing and sales of wines

Level :

International marketing and sales of wines

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

0.00 (Hours of teaching + individual study)


Objectives :

- To establish an export strategy
- To understand the specific characteristics of foreign markets
- To become familiar with customs procédures

Contents :

Module is given in the second Semester

Prerequisites :

Understand the wine sector in seminars which take place in Semester 1.

Teaching methods :

Seminars (TD) and on-site tours.

Josiane Derouet: Export procedures
Valérie Gosselin-Conche: Export strategy
Fiona Casey: Intercultural relations
Cathy Henton: Professional wine-tasting in English.
Gaël Roul: US Market

This module is evaluated for the most part in the marketing case study dossier which covers the development of export sales.

Assessment :

Bibliography :

Vocational bachelors

Vocational bachelors are national degrees delivered by a University that gives the title of Bachelor. They are 2 semester programs designed for the integration into the world of work.
ESA offers 5 different one-year specializations (60 ECTS, open to French and international publics with prerequisites):
•  Agricultural Business Management
•  Management and distribution
•  Livestock production: livestock consulting
•  Crop production  
•  International marketing and sales of wines.

Student can attend one of our several Vocational Bachelor degrees as a degree seeker or an exchange student.
The English description of these Bachelor are not available yet except for the "BACHELOR OF INTERNATIONAL MARKETING AND SALES OF WINES". For any further information about the other Bachelors, you will contact Hélène RONGEOT :