UE Code : VINVM1-METVIN-TC Academic year : 2016-2017

Information on the course unit

Program / Education :

Master of Science / Master International Vintage

Level :

First year of the Master International Vintage

Language(s) :


Studies organization

Credits :


Semester :


Total Hours :

170.00 (Hours of teaching + individual study)


Objectives :

To understand the concepts and issues in the international economy of the wine To articulate local vision (cluster, production areas) with global vision (chain analysis, export markets) To master key marketing and branding tools

Contents :

- Analysis of the international wine market
- Production strategies: wines from a specific variety of vine, AOC wines (with a guarantee of origin)
- Organisation of the global market
- European regulations and the entry of new countries
- Wine marketing and promotion
- Wine and large and middle-sized supermarkets

Prerequisites :

Teaching methods :

Lectures, conferences, group study for wine related companies, study of self-space and supermarkets, study tour in a production area and visits in wine communities.

Assessment :

Evaluation by written documents (research reports and records) and oral reproduction studies.

Bibliography :

International Vintage Master

A full-fledged curriculum in the wine industry. From the study of wine "terroirs" to the analysis of consumer behaviour, the curriculum combines technological, economic and marketing knowledge with case studies. Throughout the course, modules take place in France and in,  at least, 2 other countries among partner institutions.
The International Vintage Master is designed to help students develop :
- Technical skills:vineyard management, grape and wine quality improvement, vinemaking techniques, influence of «terroir», environmental issues, etc…
- Strategic skills:wine markets, economic issues and «terroir» wine marketing, national and international wine industry strategies.
Students can attend this Master as a Degree seeker or a semester as exchange students.
The complete syllabus is not available yet. You will find the description of the 1st year (VM1) that takes place in ESA, Angers. For any further information about the other semesters, please take contact with Chantal Maury