UE Code : VINVM1-METVIN-TER Academic year : 2016-2017
Information on the course unit
Program / Education :
Master of Science / Master International Vintage
First year of the Master International Vintage
Total Hours :
170.00 (Hours of teaching + individual study)
To understand how does “Terroir” is linked to its “Territory” and what are the consequences of this model for local wine businesses
To know what collective marketing is and means
To master the “basket of goods” approach (scanning of a terroir in an economic sense)
Teaching methods :
Lectures, conferences, group study for wine related companies, study of self-space and supermarkets, study tour in a production area and visits in wine communities.
Evaluation by written documents (research reports and records) and oral reproduction studies.