MASTER OF SCIENCE

UE Code : VINVM1-METVIN-ET Academic year : 2016-2017

Information on the course unit

Program / Education :

Master of Science / Master International Vintage

Level :

First year of the Master International Vintage

Language(s) :

French

Studies organization

Credits :

10.00

Semester :

S9

Total Hours :

160.00 (Hours of teaching + individual study)

Details

Objectives :

To answer a complex request from wine professionals (private or public organizations)
To analyze the demand, implement appropriate practices and means of study, interpret the results and make proposals.
To know how to deliver oral and written reports on professional standards

Contents :

Prerequisites :

- Knowledge of marketing, wine-production and sociological techniques
- Course units 1, 2 (from the European wine sectors UP)

Teaching methods :

Lectures, conferences, group study for wine related companies, study of self-space and supermarkets, study tour in a production area and visits in wine communities.

Assessment :

Evaluation by written documents (research reports and records) and oral reproduction studies.

Bibliography :

International Vintage Master

A full-fledged curriculum in the wine industry. From the study of wine "terroirs" to the analysis of consumer behaviour, the curriculum combines technological, economic and marketing knowledge with case studies. Throughout the course, modules take place in France and in,  at least, 2 other countries among partner institutions.
The International Vintage Master is designed to help students develop :
- Technical skills:vineyard management, grape and wine quality improvement, vinemaking techniques, influence of «terroir», environmental issues, etc…
- Strategic skills:wine markets, economic issues and «terroir» wine marketing, national and international wine industry strategies.
Students can attend this Master as a Degree seeker or a semester as exchange students.
The complete syllabus is not available yet. You will find the description of the 1st year (VM1) that takes place in ESA, Angers. For any further information about the other semesters, please take contact with Chantal Maury
c.maury@groupe-esa.com